Jerrod Zertuche
Specialties
Bio
Jerrod is a Board Certified Behavior Analyst (BCBA) and parent coach specializing in nervous system work with neurodivergent children and the families who support them. His work is grounded in the belief that lasting behavior change happens only after a child feels safe — which means regulation, connection, and clear guidance must come before compliance.
Through his practice, Parent From Love, Jerrod equips parents with science-based tools to calm their child's nervous system and respond to big emotions without conflict or coercion. His approach draws on Applied Behavior Analysis and attachment-informed parenting principles to replace cycles of struggle with patterns of cooperation and trust.
"Parenting doesn't have to feel like a battle. When we calm the nervous system first, real behavior change can happen through safety, connection, and clear guidance."
Jerrod works virtually with families throughout California, meeting parents where they are and translating clinical knowledge into practical, everyday strategies. Sessions are designed to be immediately actionable — helping families shift their dynamic in ways that feel sustainable, not just theoretical.
Jerrod operates as a private-pay provider with a sliding scale fee structure. A superbill may be provided upon request to support potential out-of-network insurance reimbursement.
Contact
Education
Licenses & Certifications
Rates
Jerrod is a private-pay provider and offers a sliding scale fee structure to make coaching accessible to families at different income levels. Rates are discussed during the free discovery call. Insurance is not accepted directly.